PSYC12H3 Lecture Notes - Lecture 2: Sideburns, Innocent Victims, Hasidic Judaism
24 Feb 2013
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Lecture 2 (01/24/13: 8:00 in the lecture about the highest quote for a car experiment by ayres & siegelman, (1995, study done in chago. Results of the quote experiment on slide 4 in the ppt. All these factors need to the same so there is no bias: for a good controlled experiment . Black males so the white people are going to relate more to the white customers. Anchoring: 20:50 in the lecture is the movie. 2 men (john and glenn), same life, but different skin colours. Instant attention to john (white), but not for glenn (black) Even black salesman didn"t come to aid for glenn. When they were locked out of their cars, glenn didn"t receive help, but john received help right away. Same car and same car salesman, but different price for the two. Consider blacks as less sophisticated, so salesman asks for more. Categorization: sorting certain groups with certain traits that classify the group as a whole.
