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University of Toronto Scarborough
Sisi Tran

September 26,2013 PSYC14- Methods in Cultural Psychology  Observation!  Develop knowledge about cultures of interest o Observation o Read ethnographies (texts about cultures put together by anthropologists) o Collaborate (esp with people from other cultures) / learn first hand  Insider POV vs outsider  Psychologists  objective o Worried about getting too involved  Anthropologists  get highly involved o Perfect balance  interviews - Class activity: interview someone from a different cultural group - Talking to another person of your own culture can also help you understand more about your own culture (helps reduce biased perceptions)  COSI: 4 Questions o Causation, operationalization, sampling, interpretation - Causation  individual (west) vs. Collectivist (East)  Imagine north/ south comparisons  Ie. North America and latin America  Many think of indiv and collectivism differently) o Approach and avoidance motivation o Tightness to norms vs. looseness o Perceptions of time: Monochronic (time=money) vs. polychronic (time=elastic) o Linear vs contextual thinking o Fatalism (focus on fate  destiny) vs. Locus of control (you have control) o Egalitarianism o Religiosity o Ethnic Homogeneity (Closely assoc. with ingroup members??) - Q: which of the above dimensions are we tapping into when we think of where the differences lie? o Right now, very restrictive o Most research on indiv vs collectivistic o Causation  within you or out in the world?  Mediating factor: what you think, your own perspectives  Social cognitive approach (can prime people to think certain ways, even if not from a collectivistic or individualistic culture)  Situation-structure approach  Ex: ask people to write about a time they were really embarrassed and then give it to others to read and respond September 26,2013 o Reactions, responses, what causes embarrassment culturally dependent or not? o Behavioural signatures  nature vs nurture  Person-behv-culture  Ex: cattle = mobile wealth  Willing to respond negatively to people who threaten your good to deter that behaviour o Culture of honour (based on reputation) therefore more likely to respond/ act pro-socially  Cultural-level Analyses o Individual level, situation approach, cultural level - Operationalization translation of variables accurately into another language o Translation gone wrong o Linguistic translation
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