Class Notes (810,034)
Canada (493,928)
Sociology (2,416)
SOCA02H3 (398)
Lecture 9

Lecture 9.docx

7 Pages
Unlock Document

University of Toronto Scarborough
Sheldon Ungar

SOCA02H3: Lecture 9 - Hot Crises & Media Reassurance - media coverage is generally alarming - Mutation-Contagion Package: microbes are on a rampage, microbes are smarter than us, engineering microbial traffic by our own activities, instant-distant infections-think about the idea of stepping on an air plane and waiting for next plague - Aim to use fear to create sense of urgency - Sandman’s thesis - Normally push fear to gain attention - Limited effect (as above) - But: get moderation in “crisis situations” - “Hot Crisis” (& Moderation) - dread inspiring events developing in unpredictable ways & possibly pose an imminent personal threat and could develop into grass root panics - Frenzy media—piggyback real world events - Examples of Moderation in Hot Crises are 3 mile island, Chernobyl, AIDS, Ebola, SARS, Bird Flu - Methods-Procedures: How get at fearful/reassuring content? Through interpretive packages - metaphors or catchphrases that encompass core frame of a story - Ebola embodies worst of mutation-contagion and it a nightmare scenario - new monster virus, from Africa, bled through skin, highly contagious, untreatable - Methods-Data - International media coverage bird flu over several years Discourse stages: 1. Sounding the alarm, Avian mutation Interpretive package 2. Mixed-messages- Lessen the fear, Disease detective package, Prepareness package, Medical promises Discourse stages 3. Hot Crisis & containment- Improvise containment, Health and Society, Health: UN definition A state of complete physical, mental and social well-being What could this really mean? 1 in 4 suffer mental illness in life, Aging and nuisance afflictions, Health is as much social as biological Related to Social inequalities, technology, Social resources, Social constructionism, Health & stratification Rich live upstream Toronto vs country side: Race- related to poverty, toxic site (where you live) Income & obesity –higher cancer rates-powerless –toxic sites Heart attacks—TO—rush anxiety; Rural—smoke; high fat diet; stress of poverty; pesticides; fewer Drs People tend to be healthier in the city Race is also a function that affects your health, the place you live affects you (blacks live in gettos) Income and obesity The bottom don’t have enough income for “good/healthy” food Rich have the gym memberships Testing =Men--aspirin women & heart attacks--diff symptoms Disease Ecology “we are major engineers of of viral traffic, but are unaware of it” Pathways: e.g. dengue fever Viruses—sinks--invade areas—rain forest, destroy reservoir— species jumper dengue—mice fields - As the species loose their homes they move closer to humans Population density Viruses need a reservoir or die out Stepping off a plane – War.. Napoleon lost more troops to disease than he did to fighting 1918 Spanish flu- killed around 50-100 million people in the world Viruses—sinks--invade areas—rain forest, destroy reservoir— species jumper dengue—mice fields Scientific Control of Disease past Century US Surgeon General in 1967 claims contagious diseases will be wiped out… Vaccines antibiotics Smallpox - do with virus? Shift in Epidemiology- Away from contagious diseases Overstate the role of Science Vs. Social factors TB Popular in the early 2
More Less

Related notes for SOCA02H3

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.