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Lecture 8

SOCB05 – Lecture 8 – June 27 2013.docx

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Katie Stuart- Lahman

SOCB05Lecture 8July 4 2013 Interactive Empirical Methods Interviews Guest Lecturer Katelin AlbertQuantitative Approaches Positivism Deductive o Emphasizes that there is a single objective truth that can be discovered by science o Research methods structured replicable experimental Results are quantifiable o Encourages us to regard the world as a rational ordered place wit ha clearly defined past present and future Qualitative ApproachesNonPositivisticInterpretive Inductive o Knowledge influenced by multiple realities sensitive to context research aims to uncover the meaning of the phenomena o Researcher is a cocreator of meaning brings own subjective experience to the research methods try to capture insider knowledge research conducted in natural settings o Stresses the importance of symbolic subjective experience Qualitative ResearchWhy Qualitative Research o It involves finding out what people think how they feel and what people know o Or what they say they think and how they say they feelWhy is this useful o Attempting to make sense of or interpret phenomena in terms of the meanings people bring to them Interview Techniques4 Main Types of Interviews o Telephone InterviewAdvantagesCollect large data setsCost less moneyCan hire researchers to do the phone callsAllows you to do a random sampleRandom Digit Dialling Allows you to have access to those who arent listed in the phone bookHigher response rate
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