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SOCC26H3 (16)

Week 12 Lecture Note

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John Hannigan

Last week - spectacular consumption trying to replicate Las Vegas and Disney theme parks This notion of spectacular consumption also covered cultural attractions art galleries, opera houses Cultural dimension of spectacular consumption Cities have always on the one hand recognized that for a variety of reasons, its important to have cultural attractions When talking about cultural here, cultural especially in the past is meant to be high culture (opera) Culture is restricted to those high culture users Whats been built in the past has involved the high end If you look where money goes, the bulk of money that flows from federalprovincial government to cultural attractions basically goes to a handful of large cultural organizations and attractions (i.e. the art gallery of Ontario, royal Ontario museum, COC, national ballet of Canada, Stratford festival, Shaw festival amongst them the big cultural attractions got billions of dollars from government) If you look at buildings that exist in cities, by in large they tend to be concentrated in downtown in the urban core If you look at the new buildings in Toronto and talking about the Four Seasons Centre for Performance Arts, talking about the renovations to AGO and ROM As part of what were talking about last time looking to reinvigorating cities through spectacular consumption, part of that involved constructing cultural buildings that were seen as architecturally spectacular and will draw people (tourists) There arent any tax dollars flown from manufacturing anymore and is shifting to a service economy, then what you have to do is build something that will attract tourists that help brand your city Guggenheim Bilbao (architect: Frank Gehry) o A declining port city located in the north of Spain o 20 years ago, not many put Bilbao on their itinerary o Theres nothing in Bilbao that would attract anybody o But then it was decided that Bilbao had to be revitalized, and had to do something to put Bilbao on the global map in terms of culture o Decided to build a museum rather than the Bilbao museum of art, what they would do is basically sell a franchise o In 1980s and 90s, the well known museums are selling franchises and were going to leverage their names that are well known o One of the well known ones are Guggenheim Bilbao o Then they decided they would have to do something else, a building that was so spectacular and talked about that people had to see it o As a result, they approached architect Frank Gehry = Canadian, was born here in downtown Toronto, grew up in the neighbourhood couple blocks away from where the Art Gallery of Ontario is located o Was quite meaningful when he was asked to design AGO
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