News definition and Agenda setting
news is accurate information about significant current events
Agenda setting and framing are mass media production processes that influences public
opinion and politics
there is effect on media agenda setting on audience agenda
political agenda: issues worth public (media) attention are important issues; this is a latent
function of the news
overt function: information
barron and Lacombe: no changes in female youth violence- changes in reporting
Tweksbury: audience further narrows the agenda
means of agenda setting (how do you tell the audience what is important?):
a. placement (beginning or end of broadcatst, newspaper etc)
b. extensiveness (space/time devoted to a story): the longer it is, the more important it is
c. duration (how long the story reminds in the news)
refers to an indivudual issue
the way you pick and choose aspects of the story
to frame is to select some aspects of percieved reality and make them more salient in a
communicating text, in such a way as to promote a particular problem definition, casual
intepretation, moral evaluation, and/or treatment reccomendation for the problem described
you have a particular view of the problem to promote
causal interpretation: what is cauing the problem, why did it appear?
Moral evaluation: who is to blame for this problem?
Treatment recommendation: what should we do to get rid of this problem and control it?
eg barron and lamcombe: framing of female youth violence
problem: female violence is increasing
causal interepretation: empowerment of women masculinizes them and makes them
more like men
moral evaluation: the females themselves
treatment reccomendation: harsher punishment and survallience
means of framing
what do you do to advance a frame?
1. Selective information: what is to be neglected and emphasized in the story
includes choice of experts (govt officials gives the appearance of trustworthiness)
2. selective intepretation: includes...
a. Choice of language: you can tweak the frame by the language you use
b. Attitude of the reporter:
thus framing can violate jounalistic goal of objectivity (balance reporting: have to report on
both sides) while its form is being preserved
innoculation: short and.or critical exposure of an unpopular view
what makes a frame successful?
in order for it to be succefful it has to be a part of an established discursive domain (way of
talking about ur issue which is accepted in the culture of