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Lecture

Linguistics-Lecture 2-Signs Jan 15 2009

2 Pages
131 Views

Department
Anthropology
Course Code
ANT100Y1
Professor
Marcel Danesi

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January 15, 2009
ANT100: Lecture #2
Signifying Behaviour
x Verbal signs (language) and nonverbal signs
x Pictures are nonverbal signs
x Other types of nonverbal signs: gestures, fashions (which can also signify- wealth,
sexiness, sophistication), all (almost all?) objects
What Do Signs Do?
x Nonverbal, like verbal signs
x Differentiation
x Communication
x The construction of reality
Differentiation Through Signs
x )DVKLRQVZHVLJQLI\³ZKRZHDUH´
o ([DPSOH³H[HFXWLYHIDVKLRQ
x Cars
x Foods we eat
x Style and make of all commercial goods
x The semiotics of goods is at the essence of a consumer society
Commercial Through Nonverbal Signs
x Usually indirect- QRWIDFHWRIDFHWUDIILFVLJQVHWF«
$&ODVVLF³6DXVVXUHDQ´³6WUXFWXUDOLVW´9LHZRI6LJQLILFDWLRQ
x ³6LJQLILHU´DQG³6LJQLILH
The Structuralist View of The Sign
x Signifier+ Signified= Sign
Relationship Between Signifier and Signified
x 3 kinds: symbol, icon, index
x Symbol
o $UELWUDU\UHODWLRQWRVLJQLILHG³UHIHUHQW´
o Connected only via the system of signification (ex: language)
x $UELWUDU\LVRSSRVLWHRI³PRWLYDWH
x Motivated: ex- a picture
x Icon
o Share some of their form (shape, sound, etc) with the referent
o All portraits and photos are icons
x Index
o Indexes have motivated references but do not share any of their form it the
referent
o 7KH\GRQWVRXQGORRN³WKHVDPH´
o <HWWKH\³LQGLFDWH´ZKDWWKH\UHIHUWR
The Construction of Reality
x Depends on signs
x 9HUEDO³EODFN´³ZKLWH´³UDFH´
x Nonverbal (fashions, cars)
x Related to differentiation, communication
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Description
January 15, 2009 ANT100: Lecture #2 Signifying Behaviour N Verbal signs (language) and nonverbal signs N Pictures are nonverbal signs N Other types of nonverbal signs: gestures, fashions (which can also signify- wealth, sexiness, sophistication), all (almost all?) objects What Do Signs Do? N Nonverbal, like verbal signs N Differentiation N Communication N The construction of reality Differentiation Through Signs N ,8KL438Z08LJ3L1ZK4Z0,70 o [,25O00[0.:9L;01,8KL438 N Cars N Foods we eat N Style and make of all commercial goods N The semiotics of goods is at the essence of a consumer society Commercial Through Nonverbal Signs N Usually indirect- 3491,.0941,.0 97,11L.8LJ3809. O,88L. $,:88:70,3$97:.9:7,OL89 L0Z41$LJ3L1L.,9L43 N $LJ3L1L07,3$LJ3L1L0 The S
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