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Lecture

Linguistics-Lecture 2-Signs Jan 15 2009

by

Department
Anthropology
Course Code
ANT100Y1
Professor
Marcel Danesi

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January 15, 2009
ANT100: Lecture #2
Signifying Behaviour
x Verbal signs (language) and nonverbal signs
x Pictures are nonverbal signs
x Other types of nonverbal signs: gestures, fashions (which can also signify- wealth,
sexiness, sophistication), all (almost all?) objects
What Do Signs Do?
x Nonverbal, like verbal signs
x Differentiation
x Communication
x The construction of reality
Differentiation Through Signs
x )DVKLRQVZHVLJQLI\³ZKRZHDUH´
o ([DPSOH³H[HFXWLYHIDVKLRQ
x Cars
x Foods we eat
x Style and make of all commercial goods
x The semiotics of goods is at the essence of a consumer society
Commercial Through Nonverbal Signs
x Usually indirect- QRWIDFHWRIDFHWUDIILFVLJQVHWF«
$&ODVVLF³6DXVVXUHDQ´³6WUXFWXUDOLVW´9LHZRI6LJQLILFDWLRQ
x ³6LJQLILHU´DQG³6LJQLILH
The Structuralist View of The Sign
x Signifier+ Signified= Sign
Relationship Between Signifier and Signified
x 3 kinds: symbol, icon, index
x Symbol
o $UELWUDU\UHODWLRQWRVLJQLILHG³UHIHUHQW´
o Connected only via the system of signification (ex: language)
x $UELWUDU\LVRSSRVLWHRI³PRWLYDWH
x Motivated: ex- a picture
x Icon
o Share some of their form (shape, sound, etc) with the referent
o All portraits and photos are icons
x Index
o Indexes have motivated references but do not share any of their form it the
referent
o 7KH\GRQWVRXQGORRN³WKHVDPH´
o <HWWKH\³LQGLFDWH´ZKDWWKH\UHIHUWR
The Construction of Reality
x Depends on signs
x 9HUEDO³EODFN´³ZKLWH´³UDFH´
x Nonverbal (fashions, cars)
x Related to differentiation, communication
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