ANT100Y1 Lecture Notes - Lecture 21: Antonio Gramsci, Jihadi John, Olive Oil
07/04/2016
SCL Lecture 11
Reading:
Society and the Individual:
Social and cultural anthropologists study the relationship between large societal changes and
smaller scale activities that affect small groups of individuals.
• How and how much can the small group resist societal changes?
Resistance any action/attitude that does not conform to societal expectations
Incorporation any action/attitude that does conform to societal expectations
Ex. an Ethiopian farmer becomes a weaver
• Remember Adam Smith, Gramsci
Indiidual hoies are ade spotaeousl i a a that supports the eistig
order
• There is no society without hegemony
Obama real poer eas ou a get hat ou at ithout haig to
eert iolee
Hegemony and Resistance:
How are we free to make individual choices?
Are we able to successfully resist hegemony?
How much can we change things?
How much will our resistance be incorporated?
Ex. Social media and the internet
Ex. Hip hop music
Forces that impact on our thoughts and actions:
• Hegemony (involves prestige)
• Governmentally (involves discipline, self-discipline)
• Culture
Part of the superstructure
Interrelated with the economic base (production)
Including media technology
Internet and Social Change:
• YouTube
• Michael Wesch euphoric
End of top-down broadcasting
partiipator ulture bottom-up process is accessible
lieratig by being able to express himself to invisible friends, a new
community
Twitter, Facebook (SOCIAL MEDIA) Revolution:
find more resources at oneclass.com
find more resources at oneclass.com
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Document Summary
Resistance any action/attitude that does not conform to societal expectations. Incorporation any action/attitude that does conform to societal expectations. Ex. an ethiopian farmer becomes a weaver: remember adam smith, gramsci. Indi(cid:448)idual (cid:272)hoi(cid:272)es are (cid:373)ade (cid:862)spo(cid:374)ta(cid:374)eousl(cid:455)(cid:863) i(cid:374) a (cid:449)a(cid:455) that supports the e(cid:454)isti(cid:374)g order: there is no society without hegemony. Obama (cid:862)real po(cid:449)er (cid:373)ea(cid:374)s (cid:455)ou (cid:272)a(cid:374) get (cid:449)hat (cid:455)ou (cid:449)a(cid:374)t (cid:449)ithout ha(cid:448)i(cid:374)g to e(cid:454)ert (cid:448)iole(cid:374)(cid:272)e(cid:863) Forces that impact on our thoughts and actions: hegemony (involves prestige, governmentally (involves discipline, self-discipline, culture. Internet and social change: youtube, michael wesch euphoric. (cid:862)parti(cid:272)ipator(cid:455) (cid:272)ulture(cid:863) bottom-up process is accessible. (cid:862)li(cid:271)erati(cid:374)g(cid:863) by being able to express himself to invisible friends, a new community. 07/04/2016: claims have been made that revolutions in the arab world happened because of social media, considered to be very important in the arab spring. A new co(cid:373)(cid:373)u(cid:374)ity : (cid:862)jihadi joh(cid:374)(cid:863) terrorist from britain and joined isis, then beheaded people (which we have on video, suicide bombers rarely make videos before doing it.
