DTS200Y1 Lecture Notes - Orpah, Deontological Ethics, Transnationalism
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DTS200 Lecture #8 October 30, 2012
- What does this mean?
o A 20th century phenomena of the individual
o The media- how self-esteem is produced through the media.
o Campaign: “rethink beauty”- what is the angel here?
- Self-esteem is a question of interior space. This very interesting an old vocation of an interior
world which is of political significance.
o Self-esteem within the self which we are trying to control for something bigger and
I.e. Dove commercial.
- Oprah, self-esteem, and Dove
o Oprah provides us with a set of practices of how to esteem the self
- Diaspora, transnationalism and self-esteem
o Self-esteem could be positive for how you are placed and viewed in society
o With transnationalism- by picking Multi-national Corporation (dove and Oprah) exports
a specific view of where self-esteem should be at.
I.e. Oprah- her exporting notion of what self-esteem should look like.
We cannot forget Oprah herself has to be qualified as a black in the USA and her
exported notion of self-esteem
- Oprah Winfrey
o “What’s your true calling?”
o We want to think through these quizzes which are available in the Oprah magazine-
what are the politics they are producing
- Phil Donahue
o Who is he?
Celebrated day time talk show host in the 1980s.
Set up the stage for what day time television could look like. Oprah took over his
legacy on TV
- Major shifts in dialogue and assumptions in what becomes the expected level of debate in
o Phil Donahue vs. Oprah Winfrey
o Phil: Who has a problem? Where does the problem exist? America as nation has a
problem; it is an inner routing of an internal racial divide. Problems of America and its
history of slavery.
o Oprah: where you are today? Phil has a real vision of the public, and Oprah is not very
public it is her. The problem was the nation and now it is the problem of the self.
Consistently referencing to her. She talks about an internal tape- inner dialogue, which
has a psychological and philosophical essence, and not being able to control oneself.
Choosing to change.
o We talk about self-esteem and interiority, Oprah is very successful in charting out
everyone’s inner world. What is wrong with us in a general sense?
- DTS vocabulary ** midterm
o Subjectivity- our subject, making us into subjects this is what Oprah does
o Aesthetic subjectivity
o Inner dialogue
- Social relationship/ political obligation
o Because I am a girl- self-esteem as a social relationship and a political obligation
o How is self-esteem a social relationship?
To function in society you need to cultivate a certain sense of self to be
considered productive. (i.e. all different kinds of institutions which keep people
in the economy)
Social relationships is not created in a vacuum- it is demanded within a
community (i.e. book clubs)
o Who is talking in this inner dialogue?
You within the self.
This dialogue is the social relationship.
Takes place for a certain reason- political
o How could self esteem be a political obligation?
Working assumption- the more self-esteem you have the more willing you are
to participate in society
Reading: more self-esteem would be better citizens
- Self-esteem and its relationship to diaspora and transnationalism
o Self-esteem becomes a side of intervention
i.e.: The new York Times, July 17, 1989
o the obligation becomes that one needs to cultivate self-esteem for the nation
it is a major part of the health care system
- as a political obligation
o self-esteem is an affect of larger structural issues
o The idea that America is routing because of its history of slave trade and then when the
problem is this inner dialogue.
- What is the politics in Dove commercial
o “believe in your own unique beauty and guide your daughter to believe in hers”
o Practices of self-esteem to provide a deep sense of belonging, and responsibility
o Implied political obligation? Why is your self-esteem and obligation?
This very interesting an old vocation of an interior world which is of political significance: self-esteem within the self which we are trying to control for something bigger and political. Oprah, self-esteem, and dove: oprah provides us with a set of practices of how to esteem the self. Diaspora, transnationalism and self-esteem: self-esteem could be positive for how you are placed and viewed in society, with transnationalism- by picking multi-national corporation (dove and oprah) exports a specific view of where self-esteem should be at, oprah. Oprah- her exporting notion of what self-esteem should look like. We cannot forget oprah herself has to be qualified as a black in the usa and her exported notion of self-esteem. Oprah winfrey: what"s your true calling? , we want to think through these quizzes which are available in the oprah magazine- what are the politics they are producing. Celebrated day time talk show host in the 1980s.