ECO101H1 Lecture Notes - Lecture 3: Breakfast Cereal, Midpoint Method, Demand Curve

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20 Apr 2016
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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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Elasticity measures how much one variable responds to changes in another variable. Elasticity: a numerical measure of the responsiveness of qd or qs to one of its determinants. We always take the absolute value for elasticity because we already know the direction. Price elasticity of demand: measures how much qd responds to a change in p. Price elasticity is higher when close substitutes are available. Ex. breakfast cereal and sunscreen increase in price by 20% Many substitutes for breakfast cereal, but not for sunscreen, so demand would not be affected for the latter. Price elasticity is higher for narrowly defined goods than for broadly defined ones. Ex. blue jeans and clothing increase in price by 20%. Many different types of clothing that people could wear other than jeans, but a substitute for clothing does not exist, so the broadly defined good will not be affected as much in terms of demand. Price elasticity is higher for luxuries than for necessities.

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