ECO105Y1 Lecture Notes - Lecture 10: Takers, Fixed Cost, Marginal Revenue

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30 Apr 2016
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Additional revenues from selling one more unit or from extension of sales. The revenue you get from selling one more of your product/service. Costs that do not change with changes in the quantity of output a business produces. Fixed costs of not affect smart decisions; only marginal costs do. Businesses always compare marginal revenues and marginal costs in making smart decisions. These decisions are smart as long as marginal revenues are greater than marginal cost. Most products that can easily be resold tend to have a single price. For businesses in extreme competition: marginal revenue = price (price takers) marginal revenue > price (price makers) As price making businesses consider setting lower prices to increase sales, with the one-price rule, marginal revenue also falls, and marginal revenue falls faster than the falling price. Marginal revenue from each additional unit sold will be decreasing as sales increase.

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