IRE347H1 Lecture 2: Environmental Scanning
16 Jan 2019
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Document Summary
Swot analysis - scanning tool at a business level: strength, weaknesses, opportunities, threats, help builds business strategies, eg. Time hortons: strength: sharp pricing, many locations, strong brand recognition, fresh coffee and food, strong customer base, known for social responsibility (branding), reputation as good entry level employer, ), not many coupon incentives, lack of rewards program (point system, buy 7 for 1 free etc. ), not vegan friendly, cleanliness, quality control issues, not competitive on food, Failed in u. s. : opportunities: favourable consumer behaviour trends, healthier food options, more flexible delivery options, update menu regarding beverages (cater to younger market), expand more to downtown. Toronto: threats: competition from mcdonalds ( coffees), changes in minimum wage legislation, health food movement. Scanning globalisation: tariffs, trade agreements, political instability in other countries. Race, gender: elder care issues, childcare issues, unions. Scanning social: me-too movement, marijuana (possibility of being impaired at work or driving a car, same sex issues (lgbtq)
