Lecture 11: March 26 Ethnic groups like to cluster because of internal and external processes. N Internal (voluntary) because it is comfortable there. (food, people, etc.) N External (involuntary) because it is uncomfortable. Any cluster pattern is a product of internal and external processes. Fig. 9.5: Jewish Population of Leeds, England. N There is a dispersion of the cluster but cluster is linear (The dispersion follows a pattern) N For Jewish people, need to look at ethnic origin. Table 11.4: Lifestyles from Census Data N Magazines are important because they contain advertisements. Table 11.5: Canadian lifestyles. 7. Consumer Behaviour Awareness Space: our perception Activity space if we actually went there. (mobility) Eg. Jane ,3L3.K,Z4:OK,;0,3,Z,703088-0.,:80,;030;07-0039K070-:9K,;0,507.059L43 41L9 !,.L1L.,OOL8,3,.9L;L985,.0-0.,:80,;0-0039K070 Mobility has increased our activity space. (I)YOPHS (Immigrants Young Old Poor Housewives Sick) immobile subgroups of a population. Generally females are less mobiles because
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