GGR252H1 Lecture Notes - Lecture 9: Data Mining, The Techniques, The Home Depot
Document Summary
They are capable of predicting the market correctly. Noted down everyone"s license plates and then went to the ministry to ask for the postal codes. Asked for postal codes because they are unique to only one area unlike 44. Queen street , that can encode for multiple locations in the country , also it"s a very fast method and don"t portray information that is specific to an individual. Another way: the contests stores have and they ask you to fill out a ballet , in that you write your postal code. Methods: loyalty cards, affinity cards the store gets your loyalty and your address, also they can see your spending habits by looking at all your purchases. Always want to know where you live. Paying with cash is the one way that they will not have access to any of our information.
