GGR252H1 Lecture Notes - Root Beer, Distance Decay, Choropleth Map
Document Summary
Marketing: how to best reach the consumers of goods and services. Marketing geography: how to locate to best reach the consumers of goods and services. Hypothesis: something is wrong with the water pump on broad street. When the pump is shut down, the deaths dropped. How did people that did not live near the contaminated pump die? (possible reasons) Intervening opportunities what is it : worked near the contaminated pump. Substitution effect: some people had wells at home so didn"t use the water from the pump, therefore they didn"t die, some people had the decision of drinking root beer or drinking water, and they chose rootbeer. They wanna locate and map you and find the geographical location the shop serves. Small dots are clustered near the big circle: customers cluster around the closest supply. Convention: higher value, the darker the shade ; lower the value, the lighter the shade.
