Aristotle’s Rhetoric

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Department
Political Science
Course
POL373H1
Professor
Rebecca Kingston
Semester
Fall

Description
OCT  17  2012  POL373Y1     Aristotle’s  Rhetoric   I. Intro  –  broad  themes  and  arguments   II. The  emotions   III. Implications  for  politics     3  implications  for  persuasion  (3  types  of  speech)   1. Forensic/Judicial     -­‐ audience  is  the  judge  (court-­‐like)   -­‐ regards  to  what  happened  in  the  past  and  whether  those  actions  wer   lawful  or  unlawful   2. Deliberative   -­‐ audience  is  the  judge   -­‐ what  is  the  appropriate  action  for  something  in  the  future   -­‐ is  it  advantageous  or  hurtful   -­‐ requires  background  for  what  is  realistically  possible  and  viable  (nature   of  the  public,  etc)   -­‐ involves  practicality   3. Display   -­‐ ceremonial   -­‐ something  about  the  present  (ex.  Wedding  speech,  awarding  or  being   awarded)   -­‐ involves  understanding  about  the  honourable     3  means  of  persuasion   1. Logic  (logos)   -­‐ people  rely  on  rational  construction   2. Ethos  (character)   -­‐ element  of  trust   -­‐ persuading  the  people  that  he  is  trustworthy  even  if  there  is  o  logic  to   what  he  is  presenting   3. Pathos  (emotion)   -­‐ persuading  through  emotions  that  are  favorable  to  the  cause   -­‐ emotions  are  involved  because  of  empathy,  involves  understanding  of   where  the  audience  is  coming  from  (the  perspective  of  the  audience)     ex.  Acknowledge  the  concern  and  say  that  you  can  change  it  (Obama   example)   -­‐ emotions  involved  in  rhetoric  can  b  seen  as  abbreviated  practical   wisdom,  which  is  important  in  forming  good  rationality  (relevant  in   poitical  theory,  because  it  is  aiming  to  create  good  people  à  rational   people)   -­‐ emotion  is  n  important  aspect  in  shaping  good  people/  good  character         On  pp  66-­‐67   § In  the  courtroom,  he  is  criticizing  those  who  seek  to  sway  the  jury  based  on   emotions.     § They  should  stick  to  logical  questions  (its  all  about  the  facts)   § But  this  is  the  bad  use  of  emotions.  There  is  a  good  and  bad  way  of  using   emotions.  Such  as  people  making  emotional  appeals  that  have  nothing  to  do   with  the  matter  at  hand.   Ex.  Folger’s  coffee  à  the  coffee  can  make  your  family  time  the  best  time  ever   § Emotions   o Emotions  involve  judgment,  but  also  pain  and  pleasure  (Aristotle  not   fully  a  stoic)     o there  is  judgment  in  emotion  –  judgment  that  allows  us  to  move  with   cognition   o people  come  to  differ  in  their  judgment     *side  note:  imptc  of  timing  –  appeal  of  argument  may  fall  flat  if  timing  is  bad       v We  need  to  understand  the  emotions  of  the  people  and  where  it  is  coming  from   -­‐ some  e
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