PSY100H1 Lecture Notes - Lecture 9: Subliminal Stimuli, Backmasking, Classical Conditioning
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PSY100H1 Full Course Notes
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B. f. skinner: it is now widely recognized that great changes must be made in the. One of the most notable examples of subliminal perception was the 1980s rock music controversy: the issue concerned the possibility of satanic messages in rock music, which supposedly showed when music was played backwards. If one is curious, use backmasking" music software to nd out with if there are such messages. In the early 1900s, there were two dominant psychological paradigms: freudian sub-conscious motivation, psychophysics/introspection. Introspection makes basic mental processes easy to understand. However, through introspection, the consciousness becomes dif cult to understand. Psychologists were trying to make psychology more empirical by introducing it to scienti c concepts. John watson was a signi cant gure with regards to introspection"s development: 1901: he studies a white rat without freudian methodology. Watson realizes that one could understand a rat without the need for. Watson gives a speech, but gets rejected.
