PSY100H1 Lecture Notes - Lecture 14: Confirmation Bias, Cognitive Miser, Availability Heuristic
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PSY100H1 Full Course Notes
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Top-down processes -> efficiency gains, accuracy costs. Deceive ourselves through heuristics (rules of thumb/cognitive shortcuts) - work the same as schemas. Autopilot - want brain to work efficiently so you don"t have to be effortly thinking/paying attention. Language sets off patterns/cognitive brainstorms -> different pathway of thought. We reason intuitively, not like robots/logical reasoning/base rates. Representativeness heuristic: make decisions based on information similar to category in mind (pattern/schema) - compare image to information received, regardless of underlying logic/ probability/base rates -> automatic association. Blame others for bad behaviour, ignoring contexts shaping/influencing them -> over punishment based on intuitive reasoning. Labels for those based on intuitive reasoning - top-down process -> see through lens from fitting them to schema/associations. Framing effects - how one frames the message (marketing, ads, posters, campaigns, communicators, etc. ) > shape how audience perceives it due to provocative information implied. I. e. usa"s war department vs. defence department - different wording, same thing different meaning/perception.
