PSY100H1 Lecture Notes - Lecture 11: Sketchpad, Sensory Memory, Visual Search

• School: UTSG
• Department: Psychology
• Course: PSY100H1
• Professor: Ashley Waggoner Denton

Document Summary

Searching for one feature is fast and automatic (parallel processing) The target will pop out at you (grabs your attention) Searching for two (or more) features is slow and effortful (serial processing) Encoding phase: information is acquired and processed into a neural code that the brain. Storage phase: the retention of encoded information (whether it is for a moment or a life. Retrieval phase: recalling or remembering the stored information when we need it. Understanding the function of memory can help us understand how it works. Memory is not a recording, it is a reconstruction rain can use a lifetime) Memory for sensory information that only lasts for an extremely brief (e. g. , <1s) time. W typically not even consciously aware of it. Remembering something important your prof says while you write it down. Memory that will remain for only seconds, unless you actively think about it this is known maintenance rehearsal. E. g. , remembering a phone number or licence plate.