PSY100H1 Lecture Notes - Lecture 5: Classical Conditioning, Little Albert Experiment, Psychological Review
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PSY100H1 Full Course Notes
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Pavlov did experiments with dogs salivating with anticipation measure salivation as an indication of predicted processes in learning. Dogs learned that the bells were then meaningful. We learn through this by picking up meanings through careful observations. This has some implications the dog learned that the bell is meaningful. Higher-order conditioning a neutral stimulus can become a conditioned stimulus by being paired with an already establish cs. Layered conditioning food bell light e. g. flags learning to like. Advertisers love this this is unconscious manipulation! Pair those things with your product and you can shift people"s emotional responses to your product (desire, cool, fun, sex) Conditioning plays a big role in our emotional responses to objects, people, symbols, events, and places. Cc process of unconscious manipulation through pairing certain things together, allowing you to take something meaningful and transfer that impact to something that has a different meaning or wasn"t meaningful to begin with.
