PSY220H1 Lecture Notes - Lecture 4: Cognitive Revolution, Capilano River, Plus And Minus Signs
Document Summary
Counterintuitive results: form an impression group displayed better memory than those told to memorize. Each new bit of info is fitted coherently with what you already know (impression). Info assimilated into activated concept of what kind of person the target is. We can somehow stitch together bits of info, even though some are contradictory. Not everything we believe is true because our mind does a lot of editing. One group starts with positive traits but becomes negative at the end of the list. Result: group reading positive first rated target as positive and negative negative. (they have already formed. An expression at the beginning of the list) Impression influences our interpretation of neutral words/ideas too. Intelligence can be positive (smart) or negative (machiavellian) Asch"s approach: make models that are simpler, yet reflective of messy real life. (e. g. , trait list paradigm) elegant control and manipulation.
