PSY220H1 Lecture : lecture notes
Document Summary
Social cognition (borrowing heavily from cognitive psychology) has become the dominant paradigm in social psych in the past 20 years. Concept: a unit of knowledge (usually about a category). What do concepts do? www. notesolution. com: reduce the amount of processing we need to do when there is too much information available, add information when there is too little available, guide attention, interpretation. Of course, one pile may be sufficient depending on how much there is to do. If you have to go somewhere else due to lack of facilities, that is the next step; otherwise you are pretty well set. I t is important not to overdo things. That is, it is better to do too few things at once than too many. In the short run this may not seem important, but complications can easily arise. At first, the whole procedure will seem complicated. Soon, however, it will become just another facet of life.
