PSY220H1 Lecture Notes - Lecture 3: Elaboration Likelihood Model, Ideo, Attitude Change

• School: UTSG
• Department: Psychology
• Course: PSY220H1
• Professor: Ashley Waggoner Denton

Document Summary

Assignment: worksheet due to blackboard by the end of next thursday, jan 26th, course materials assignment assignment instructions (copy & paste page. 3 into new word document) u(cid:271)(cid:373)it to (cid:862)assig(cid:374)(cid:373)e(cid:374)t wo(cid:396)ksheet(cid:863: two double-spaced pages (references may be listed on a third page, new blackboard resource: library research modules (includes 3 modules) Persuasion: persuasion: the process of forming, strengthening, or changing attitudes, opinions, or behaviour by communication. Models of persuasion: the beginning: who says, what to, whom with what effect, the yale model of persuasion (hovland, janis, & kelley, 1953) earliest model of persuasion. Source characteristics: who is the person delivering the message, ou(cid:396)(cid:272)e (cid:272)ha(cid:396)a(cid:272)te(cid:396)isti(cid:272)s i(cid:374)(cid:272)lude a pe(cid:396)so(cid:374)"s attractiveness, likeability, credibility, familiarity, etc. Those on the receiving end of the argument: audie(cid:374)(cid:272)e (cid:272)ha(cid:396)a(cid:272)te(cid:396)isti(cid:272)s i(cid:374)(cid:272)lude the pe(cid:396)so(cid:374)"s age, personality, mood, as well as their motivation to process the message, mood happy people think less about the argument, scrutinize less.