PSY220H1 Lecture Notes - Lecture 5: Fear Appeal
Document Summary
Message content arguments and appeals contained within the message. Factual statements originating from a source other than the speaker that are offered in support of the speaker s claims. Ex. es accompanied by evidence are more persuasive than messages that are not. A persuasive communication that tries to scare people into changing their attitudes by conjuring up negative consequences that will occur if they do not comply with the message recommendations ear appeals do not always work. Threat perceived as silly or irrelevant sage arouses too much fear: scared that recipient reacts by denying or defensively distorting the message. Message content emotional appeals ffective fear appeals rouse fear in the recipient. Presents solutions in addition to the problems e people believe they can avoid the threat ontains salient and relevant threats and recommendations. A persuasive communication that tries to guilt people into changing their attitudes/behaviour by emphasizing the discrepancy between salient social.
