PSY220H1 Lecture Notes - Group Polarization, Norm (Social), Physical Attractiveness

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4 Apr 2012
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“Motivation” in social psych jargon:
the systematic influence of our desires, goals, and
feelings on our cognition and behavior. how we want
influence how we think. Two way, our cognition also
influence our motivation
IQ test, did poorly, most likely to disparage the test,
even disparage the whole idea about measuring the
intelligence. If you score high in the test, unlikely to
against the test. People are highly motivated to protect
their self-esteem- if receive something that threat our
self-esteem we try to neutralize that.
Student at top university have a long history of
achieving high in test---such people should do well on
any test they take? Result: disparage with those who
failed in the test.
(motivation is not: Tony Robbins)
THE MOTIVATION VS. COGNITION DEBATE
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Although there may be an intuitive motivational
explanation for many phenomena, there is often a
competing cognitive explanation that does not involve
any motivation.
Often a cognitive explanation is based on
expectancies. Would Mr. Spock reach the same
conclusion?
Q. HOW DOES MOTIVATION INFLUENCE
OUR BEHAVIOR mediated by our cognition
A. BY SYSTEMATICALLY INFLUENCING
OUR COGNITION.
Self-serving bias.
Motivation Cognition Behavior
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1. Motivated memory search
We often don’t realize that our search in memory is
not as objective or systematic as it could be (e.g.,
confirmation bias(have motivational factor),
hindsight bias).
2. Creating a (plausible) theory to support your
conclusion
We often don’t realize that the theory we
concoct to support our conclusion could also
support the opposite conclusion.
Example:
Sanitioso, Kunda, & Fong (1990)
1. informed subjects that a given trait (randomly
varied: extraversion or introversion) is associated
with academic and professional success. (In other
words, experimenters instilled motivation to
possess that trait).
2. asked to list memories of past behaviors that
reflected their standing on the introversion-
extraversion dimension.
Results: those who told introversion, remember
many introversion behavior they have done
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