PSY320H1 Lecture Notes - Blood Donation, Semantic Differential, Three Witches
26 Feb 2013
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Multicomponent model: attitudes are summary evaluations of an object that have cognitive, Generic approach crites, fabrigar, et petty (1994): developed a measure for affective and cognitive components with more specific evaluative semantic dimensions. Cognitive: useful useless, wise foolish, beneficial harmful, valuable worthless, perfect imperfect, wholesome unhealthy. Affective: love hateful, delighted sad, happy annoyed, calm tense, excited bored, relaxed angry, acceptance disgusted, joy sorrow. Can be used across different attitude objects. Non-generic approach breckler & wiggins (1989): used the same semantic differential measures to assess both cognition and affect for a particular object but framed the scales differently. Blood donation is vs. blood donation makes me feel . Can be used to compare favourability of responses across attitude objects. Only measures cognitive and affective components, neglects the behavioural component. Participants are asked to write down the thoughts, feelings, and behavioural experiences they associate with an attitude object. Cognition measure: list characteristics, attributes, and values.
