Psychology 3723F/G Chapter Notes - Chapter 2: Externalization
22 Mar 2015
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Another way of demonstrating the relative independence of the cab components is to address how they can be measured: semantic differential approach to the measuring of attitudinal components, can be used to measure the cognitive and affective components of attitude, used generic semantic differential dimensions or the same semantic differential dimensions for both cognitive and affective, generic approach (crites, fabrigar, petty): their measure of the cognitive component features the dimensions of useful useless, wise foolish, beneficial harmful, valuable worthless. Open ended measures of the cab components: open ended questions to measure all three attitudinal components, participants are asked to write down the thoughts, feelings and behavioral experiences, cognition measure: list characteristics, attributes and values they associate with the list the feelings and emotions they associate with the attitude object asks participants to list relevant past experiences they have had they associate with an attitude object attitude object with the attitude object, affect measure, behavior measure, advantages:
