Class Notes (811,483)
Canada (494,755)
Psychology (3,457)
PSY320H1 (24)

Lecture 2. PSY320H1FSeptember18th2012.docx

4 Pages
Unlock Document

Ashley Waggoner Denton

PSY320H1F: September 18 , 2012 Chapter 2 The First Witch – Attitude Content Multicomponent Model: Attitudes are summary evaluations of an object that have Cognitive, Affective, and Behavioural components. - Cognitive: beliefs, thoughts, and attributes - Affective: feelings or emotions - Behavioural: past behaviours or experiences I. Semantic Differential Measures of the CAB Components - Generic approach  Crites, Fabrigar, et Petty (1994): developed a measure for affective and cognitive components with more specific evaluative semantic dimensions  Cognitive: useful – useless, wise – foolish, beneficial – harmful, valuable – worthless, perfect – imperfect, wholesome – unhealthy  Affective: love – hateful, delighted – sad, happy – annoyed, calm – tense, excited – bored, relaxed – angry, acceptance – disgusted, joy – sorrow  Reliable and valid  Can be used across different attitude objects - Non-generic approach  Breckler & Wiggins (1989): used the same semantic differential measures to assess both cognition and affect for a particular object but framed the scales differently  Ex. “Blood donation is” vs. “Blood donation makes me feel” - Pros:  Simple to administer and complete  Can be used to compare favourability of responses across attitude objects - Cons:  Only measures cognitive and affective components, neglects the behavioural component II. Open-Ended Measures of the CAB Components - Participants are asked to write down the thoughts, feelings, and behavioural experiences they associate with an attitude object  Cognition measure: list characteristics, attributes, and values  Rate how positive or negative  Affect measure: list feelings and emotions  Rate how positive or negative  Behaviour measure: list relevant past experiences  Rate how positive or negative  Compute a score that is an average of the valence ratings - Pros:  Measures behavioural component  more comprehensive tests  Participants are unrestrained from provided dimensions - Cons:  Participants may have trouble articulating thoughts, feelings, and past experiences  might not provide response for one or more components  Require more time and effort  not feasible for measuring multiple attitude objects PSY320H1F: September 18 , 2012 Do the CAB Components Predict Attitudes? Cognitive and Affective Measures Studies - Abelson, Kinder, Peters, & Fiske (1992):  Favourability of affective responses correlated with overall evaluations more than favourability of their beliefs does  Both cognitive and affective information contribute to the prediction of political attitudes - Esses, Haddoct, & Zanna (1993):  Cognitive and affective responses were both important for predicting prejudice, but contribution depended on the target group  Cognitive information best predicted attitudes toward strongly disliked groups  Affective information best predicted attitudes toward liked groups - Eagly et al. (1994):  Affect contributed significantly to the prediction of some attitudes, but beliefs were the most important predictor in most instances - Breckler et al.:  Both cognitive and affective information predicted attitudes  The relative importance of each class of information is, to some extent, a function of the stimulus object under examination  Affective  blood donation  Cognitive  abortion, comprehensive exams  All of the above studies: the evaluative implications of cognitive and affective information are positively correlated - Huskinson et Haddock (2004):  People differ reliably in the extent to which they use the favourability of their beliefs or the favourability of their feelings to derive their overall attitudes Cognitive, Affective, and Behavioural Measures Studies - Haddock et al. (1994):  The quality of participants’ past experiences with Native Canadian predicted attitudes independent of the favourability of participants’ thoughts and feelings about the group  influences how we react to different types of information The Second Witch – Attitude Structure One-dimensional View: Two-dimensional View: - The positive and negative elements - One dimension reflects whether the attitude are at opposite ends of a single has few or many positive elements, and the dimension, people will tend to other dimension reflects whether the attitude experience either end of the has few or many negative elements VS. dimension or a location in between - People can possess any combination of - The existence of positive beliefs, positivity or negativity in their attitudes feelings and behaviours inhibits the - Inconsistent with one-dimensional view: occurrence of their negative attitudes with many positive & many negative counterparts elements  attitudinal ambivalence
More Less

Related notes for PSY320H1

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.