Class Notes (838,407)
Canada (510,881)
Psychology (3,528)
PSY322H1 (18)
Lecture 6

PSY322 Lecture 6.docx

4 Pages
182 Views
Unlock Document

Department
Psychology
Course
PSY322H1
Professor
Alison Chasteen
Semester
Winter

Description
Lecture 6:  Self-report scales  Costs vs. benefits  Modern Racism Scale  Positives: efficiency, explicit, subjective  Negatives: Social desirability, measurement error, demand effects  not giving their true responses not to look good, trying to figure out what the experimenter is looking for  Modern racism scale is not so explicit. Not asking how much you like the group, rather they are asking about your thoughts regarding issues about blacks  However maybe the modern racism scale was not that different from the old fashioned racism scale. Larger correlation.  Confounds prejudice with conservatism: political and racial attitudes, dimensionality.  People might quickly figure out that this scale measures racism,  Reactivity of the Modern Racism Scale:  Fazio  White participants with high MRS scores  2 administration of MRS administered by black or white experimenter, MRS part of a larger opinion survey. Responses are going to be entered into computer personally by the white or black experimenter.  Results: both conditions have a decrease in prejudice levels when their responses are entered personally, however the black experimenter condition have a larger decrease. They went from prejudiced to low prejudiced! O.o  MRS is reactive.  Reaction Time Measures  Evaluative priming technique:  Priming task: face followed by adjective  Dual task  Task 1: Learn faces: black or white  Task 2: judge balance of adjectives  Measurements: Facilitation scores = baseline – prime. Higher numbers means greater facilitation  The white participants were the most prejudiced and the least prejudiced ones according to the MRS  Baseline is when the words are judged without any face.  Results Black participants: perceived a positive word faster when presented with a black face than a white face. Perceived a negative word faster when presented with a white face than a black face.  Results White participants: perceived a positive word faster when presented with a white face than a black face. Perceived a negative word faster when presented with a black face than a white face. MRS did not predict who would show the prejudice.  Alternative Prejudice Scale:  Plant and Devine  Internal and external motivation to respond without prejudice  Internal motivation (IMS): it is personally important to be non-prejudiced toward black people  External Motivation (EMS): Social norms.  Plant and Devine quadrant: 1. Low in IMS and EMS: really prejudiced 2. High in IMs and EMS: low prejudiced. 3. High in IMS and low in EMS: low prejudiced. 4. Low in IMS and high in EMS: they will be prejudiced implicitly but depending on situations, they might or might not show their prejudice.  Plant and Devine (1998):  Participants completed IMS/EMS in mass testing  In the lab: participants rated traits for descriptiveness of Blacks (given privately or publicly)  Prediction: who should show the greatest difference in ratings between public vs. private conditions.  High external and low internal conditions would show the greatest difference between private and public opinions.  IAT  Motivation:  Goal, driven desire, directionalattraction, influence behaviour  Theoretical Perspectives: the In-Group as a source of motivation  Social Identity Theory (Tajfel)  3 components: 1. we are motivated to maintain a positive self-concept 2. Parts of our self-concepts are based on group memberships 3. In order to feel good about ourselves, we need to feel good about our groups. Compare our in-groups favourably to ou
More Less

Related notes for PSY322H1

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit