RSM225H1 Lecture Notes - Hush Puppies, Emic And Etic, Advertising In Video Games
26 Nov 2012
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Document Summary
Culture production system (cps): a set of individuals/organizations responsible for creating a cultural product. Cultural gatekeeper: they filter the overflow of information/materials to influence the products that are eventually offered to consumers (ex; movie, restaurant, car reviewers, djs) Consumerspace: where customers act as partners with companies to decide what the marketplace will offer. Art product: aesthetic object / craft product: functional object. Product placement: insertion of real products in movies, tv shows and books. Continuous innovation: modification of an existing product. Dynamically continuous innovation: more pronounced change in an existing product. Discontinuous innovation: it creates major changes in the way we live (airplane, car) Compatibility: cream hair remover for men -> failed cuz too feminine. Diffusion of innovation: process whereby a new product, service spread through a population. Fashion: process of societal diffusion by which a new style is adopted by some consumers.
