SOC393H1 Lecture Notes - Lecture 4: New Media, Frugality, Media Play
Document Summary
Consumer society lecture 4 the media: how to study for the test: Review the key theorist and theoretical approaches. Review key arguments of each chapter: some current buying trend: The buy local movement consumers are looking for locally made goods. Health awareness people are becoming more aware of healthy foods and ethical cosmetics. Frugality consumers, especially older ones are more cautious about spending. A lot of young people don"t have money, takes more time convince people to buy something. The media play a huge role in helping advertising experts manipulate our spending on goods and services. Te(cid:449)ard e(cid:449)e(cid:374) (cid:272)alled ad(cid:448)ertisi(cid:374)g e(cid:454)e(cid:272)s (cid:862)(cid:272)aptai(cid:374) of (cid:272)o(cid:374)s(cid:272)ious(cid:374)ess(cid:863) Advertising and media promote costly flights of fantasy about a fantasy world advertising presents and imaginary situation in which such material item becomes idealized. New media includes a wide range of information outlets such as websites, social media, and mobile technology.
