SOC393H1 Lecture Notes - Lecture 2: Parenting Styles, Waking Hours, Sign System
Document Summary
Consumer society lecture 2 making and learning the consumer culture: culture and socialization: (cid:862)age(cid:374)ts of so(cid:272)ializatio(cid:374)(cid:863) e(cid:374)sure that all people are so(cid:272)ialized the main agents of socialization are families, peers, schools, and the media. To live successfully in a society, people must learn their culture. Socialization learning the culture of a society: consumer goods are symbolic: Consumer (or buying) behaviour is highly valued in our culture. Way that a person affirms his/her identity. i. e. i am a person that wears this kind of clothes, buys this type of car. Most communication takes place through signs, most often consumer products communicating to others who we think we are, who we want to be: we learn why and how to buy early in life: People in our society learn to value consumer goods at an early age. Many young people put themselves in consumer debt. Debt is a common experience is canada.
