SOC393H1 Lecture Notes - Lecture 3: Nuclear Family, Consumer Behaviour, Commensalism
Document Summary
Consumer society lecture 3 agents of socialization: families, peers and schools. Last (cid:449)eek"s the(cid:373)e: people learn values, attitudes, practices of materialism and the vary through time and culture. Specifically, agents of socialization: agents of socialization: They are the institutions that train people to act in specific ways. Consumer behaviour is learned through socialization based on cultural values. Change over time, therefore people learn these behaviours from agents of socialization continually throughout life. We are always being socialize and re- socialized from birth to death: socialization experiences change from one generation to another: Different generations are socialized differently by their families, schools, peers and media: example: millennials hold somewhat different values from earlier generations: Minimalist mindset would buy a house with a friend and live together to split costs. They check out things they saw posted on social media. Think digital payments are better: the family today is a unit of consumption, not production: