SOC101Y1 Lecture : Chapter 5-The Mass Media Oct 29 2008
Document Summary
O communication: to bring together or unify by establishing shared meanings and understandings between groups and individuals. O mass media: communication flows are essentially unidirectional, going from transmission. Interactive media: ex: telephone, radio station- communication flows back and forth, and ppl exchange roles with one another in the transmission and reception of communication. O time-biased media: are modes of communication that endure over time but are not very. Innis mobile across space, such as writing on stone or clay tablets. O space-biased media: can cover much greater areas of space but are much less durable over time- writing on paper or sounds transmitted over airwaves. O tbm- conducted a string sense of tradition and custom- promote religious forms of power and belief. O sbm- lead to territorial expansion, empire building, and more secular forms of power and culture as manifested in the dominance of military institutions and the growth of the state.
