SOC101Y1 Chapter Notes - Chapter 17: Max Horkheimer, Culture Industry, Constant Contact

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12 Oct 2016
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Shapes vision of world, values, how we think/feel, beliefs, fears, behaviour. Mass = reaches large number of people. Traditional = one way communication = single source. New = send out messages to many - monopoly of those controlling transmission = broken. Internet: network infrastructure linking together world"s millions of computer. World wide web: computer language -> access information on internet. Protestant reformation & democratic movements promoted literacy -> mass media grew. Media literacy: ability to access, analyze, evaluate, create media in various forms. Surveillance: tells us what"s happening in the world. Interpretation: interpret what"s going on -> how we should respond to events. Socialization: transmit information, values, norms from one generation to another. Status conferral: attention giving people high status. Narcotization: people = overwhelmed by amount of information received -> numb/ desensitized -> don"t act on information. Free flow of news -> threaten status quo (contagious) Understood from unequal and conflicting groups and individuals.

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