SOC101Y1 Lecture Notes - Lecture 5: Harold Innis, Mass Media, The Daily Courant
Document Summary
Offe(cid:396)i(cid:374)g p(cid:396)e(cid:272)isio(cid:374) o(cid:374) these (cid:395)uestio(cid:374)s o(cid:374) ho(cid:449) (cid:862)(cid:271)est (cid:373)o(cid:448)ie of the last te(cid:374) yea(cid:396)s(cid:863) will be measured/determined is what operationalization is about. Mass media help us forge our very identities, our notions of gender, our sense of class, of ethnicity and race, of nationality, of sexuality. Mass media help shape our vision of the world, our values, how we think, how feel, what we believe, what we fear, how we should behave. Harold adams innis & marshall mcluhan each type fosters different social perceptions, i(cid:374)te(cid:396)a(cid:272)tio(cid:374)s, a(cid:374)d i(cid:374)stitutio(cid:374)al a(cid:396)(cid:396)a(cid:374)ge(cid:373)e(cid:374)ts . Why the mass media grew: the protestant reformation promoted literacy, democratic movements promoted mass involvement, capitalist industrialization promoted the search for profit. Theories of media effects: functionalist, conflict, feminist, interpretive. Mass media perform important functions including the following: surveillance what is happening in the world, interpretation selection of stories tells us how we should respond, act as an agent of socialization, provide entertainment.
