SOC101Y1 Lecture Notes - Lecture 5: Operationalization, Protestant Reformation, Cultural Imperialism
Document Summary
Number of downloads: which awards will count, will every award be given the same value, offering precision on these questions. Mass media: how information carries, not the only method but one of the principle methods, very powerful mechanism of normalization, establishing ideas and practices as normal. If something relevant happened, it spreads: one way communication. Lectures are not mass media: not using technology, cannot be seen later on, face-to-face, relationship between consumption and production, traditional mass media, one/very small group of producers (news story, television show, broadcast) Tons of consumers same time: people have the chance to consume and produce at the, comment, like, repost, respond with our own opinions. History of mass medea: bookless existence, most people don"t have access to books, the printing press changed that, allowed for cheap and massive production of books, books are more affordable, printing press/books = origin of mass media.
