SOC101Y1 Lecture Notes - Lecture 5: Telegraphy, Arpanet, Operationalization
Document Summary
Now we have to judge the awards . What awards will count? (i. e. oscars, etc. ) Offer precisions on how you go about measuring the best movie of the last ten years. Operationalization is at the heart of social sciences. Sum total of what we pick up from the social. Takes ideas, beliefs, thoughts that happen in one locale and able to make a lot of people aware of it. How we get to learn about places around the world. How information is carried from one point to the next. Shape our vision of the world, our values, how we think, how we should be behave. Refers to print, radio, television and other computer-mediated communication technologies (i. e. ipad) Reaching out to 100 people isn"t enough to be considered mass. Media speaks to the fact that we are not speaking face-to-face. Communication is usually one-way through mass media.
