MARCH 22 2012
Sociology in Everday Life
o Physical seclution
- Cerulu did a bit different study
- The book is about people’s ability when bad things happen to
- A lot of different data, interview, observation, media, library
material, collections, reports – people are better prepared for good
things than bad things that happen to them
- Paintings from heaven are more detailed then ones from hell
- We have best things but not worst things, such as best café, best
- What is your goal?
o Lottery winning
o Be healthy
o Have a fulfilling career
- What is the worst thing that can happen to you?
o Not having myself or family to be sick
o Dying from a sudden cause or accidents Page 2
- When she asked her students what the best thing that can happen
to them, they were very specific. They said “win a lottery of
million dollars”, “fall in love with this person”. But when they were
asked negative things, it was very vague.
- People in the US have problems perceiving the worst. = potential
blind spot. It happens because of certain social patterns that
reinforcing this tendency to focus on best and not look at the
- There are 5 different ways when people get discharged
o They tend to change directions in a way they are looking at
good things and not bad things
- Cognitive asymmetry
o She looks at brain patterns.
o Positive asymmetry
- Culture and cognitive asymmetry
- We think with concepts. These help us analyze and interpret
things around, such as interviews, weddings, etc. that have
patterns that we can be prepared for
- Some doggy is more doggy than others? What does mean? That
means there is a prototype.
- For the Prof it is German Retriever. The closer it gets to Golden
retriever it is more likely to be a dog, so they say.
o Rosch – What dog will be a prototype difference?
o In Mexico it might be Chihuahua. So we all have different
prototypes because it comes from observations.
- Prototype is kind of an object or idea that resembles a typical
- The notion of Family Resemblance between Labrador and golden
retriever because they are more similar than Chihuahua. But
Chihuahua is closer to golden retriever than snake. So that
structures our thinking
- Our prototypes tend to be on that basic level. The object here
would be Golden retriever and broader category would be Dog.
o Super ordinate – dog
o Basic level – golden retriever
o Subordinate – English golden retriever
- What research found is that these categories and prototypes we
use are on the basic level. So why would that be?
o They are close to the perceived world structure
This means: when she sees a chair, she will say “there
is a chair”, not “there is a furniture”. Things that she
sees in a world. Page 3
Too much detail is not necessary. When you see a dog
you say “oh a dog” not “oh, English golden retriever”
– cognitive econom
- Concepts have critical features
o To create concepts in mind we think of these concepts that
o We need to see difference and these are the distinction
o Dogs and chair all have 4 legs but those are not their critical
features. Chairs stand up, dog’s legs move.
o This is how we predict how they will relate to us
- Graded membership
o Golden retriever and Labrador are closer than Chihuahua.