SMC219Y1 Lecture Notes - Bonnie Fuller, Vellum, Sex In Advertising
Document Summary
Intensity of a particular product leads to opposite of original intension (when something good becomes bad) There is nothing new under the sun we have revivals/re-issues/etc all the time. To everything there is a season as we renew our own life, we find something totally new, recurring in a cyclical event. When we talk about language, we speak in collective terms. But when language turns into written form, it needs other media. Medium is something that translates, it gives it another dimension. Medium as a translator into a human reality. Ex) piece of wood a moment that wood becomes a table, it is translated into a human reality. Moment the nature is touched by men, it becomes human nature. Art is a short form of artificial (man-made). What is man made is always an extension of our senses. Clay tablets, papyrus, waxed tabliets, etc. on text.