Economics 1021A/B Lecture Notes - Lecture 6: Utility, Marginal Cost, Normal Good

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ECON 1021A/B Full Course Notes
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ECON 1021A/B Full Course Notes
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Any given day consumers have a choice of what ot buy. Those choices are effect by 2 main things: consumption possibilities. What determines what we can afford to buy. Include all things that we can actually afford to buy. Consumers possibilities are limited by the income. All possibilities, when all income is spent: preferences. Everyone faces different choices because of consumption preferences. Benefit or satisfaction from consuming a good or service is called utility. Total benefit a person gets from consumption of goods. Generally, more consumption gives more total utility: marginal utility. Change in total utility that results from a unit increase in the quantity of the good consumed. Note: as quantity consumed of a good increases, the. This is called the principle of diminishind marginal. Key assumption: household chooses the consumption possibility that maximizes total utility. Consumers will choose the allocation that will maximize their utility. Allocation that allows one to maximize utility while exhausting all possible income.

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