History 2132A/B Lecture Notes - Lecture 8: B Movie, Betty Friedan, Premarital Sex

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Wwii was a time of full employment (wartime economy, nothing to spend money on) Devoted the economy to fueling the instruments of war. Peacetime american economy extremely prosperous (strongest in the world/history) More disposable income than ever before (new opportunity to consume) The stage set for the introduction of a new individualism (individualism on a mass scale) The ability to express individuality and identity through consumption. People able to express personal freedom as consumers. American individuality defined on social terms, not personal terms (how you are perceived by society around you, based on what you own) Prices low, inflation low, anyone with a decent job can own a home. United states emerges as a middle-class nation. I(cid:374)(cid:272)(cid:396)ease i(cid:374) (cid:271)i(cid:396)th(cid:396)ates i(cid:374) the late (cid:1005)9(cid:1008)(cid:1004)"s a(cid:374)d (cid:1009)(cid:1004)"s. The foundation of a health united states. Social conservatives see it as central to maintaining a stable society. Blue collar jobs become white collar jobs. United states economy relies on these job.

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