Kinesiology 2250A/B Lecture Notes - Lecture 8: Individualism, These Girls, Tumblr
20 Dec 2017
School
Department
Course
Professor
Document Summary
Sport, pa and the media: media produces dominant (influential) messages about the sports model and about meaningful sports and. Pa participation: many sports depend on media for publicity and revenues. Lifestyle choices: dominant messages about meaningful participation help shape our lifestyle choice, models for participation. Economic importance - impact on story selection that media focuses on. Sports are increasingly mediated normalization of different models of participation: active, passive, passive-mediated (experienced though media, characteristics of the media. Types of media: print words/images printed on paper (newspaper, book, magazines, trading cards, electronic (tv, radio, video games, internet, convergence of media types. Using specific technologies, within a specific institution, following specific regulations. Representation of one version of the social (sports) world. At any point, only one of many possible sets of messages and images are selected. Entertainment goals are given a higher priority in commercial media.
