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Lecture 24

Kinesiology 1088A/B Lecture 24: Lect24- Incentive Motivators- Nov8 copy.docx

Course Code
Kinesiology 1088A/B
Bob Larose

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Friday November 8, 2013
- The value attained to the possible outcomes (goals) available to participants in
sports and physical activity = reasons why participate
- Anticipate satisfaction and enjoyment from participation
- Expectations: confirmed (or not) through actual experience which influences
continued participation (motivation)
Researched topic in 2 ways – went out and asked a variety of participants to:
a) Identify main incentives that influence choice, persistence, and effort of
b) Identify the reasons why participations drop out of an activity
General Findings
1) Each individual has his/her own unique reasons for participation
2) There are usually multiple incentives (motives) operating of various strength at
any one time
3) The most dominant incentives that have been identified:
a. Affiliation (make or be with friends)
b. Excellence (skill development to the highest level)
c. Excitement and Stress (thrill seeking)
d. Success (winning) and status (recognition)
e. Fitness
4) Weaker but still present as distinct incentives are:
a. Independent (able to do on own)
b. Power (control over others)
c. Aggression (intimidation)
d. Influence of others (parents, peers, friends)
5) There are no difference observed in incentive motivation when analyzed for
a. Age
b. Gender
c. Type of sport
d. Culture
**NOTE: Having fun is often cited as a motive, but it is suggested that the FUN is really
the result of other incentive motives being fulfilled
6) The reasons for discontinuing in an activity are also multiple and complex
a. i.e. failure to achieve satisfaction of one or more primary incentives is
weighed against those that have been attained
7) Other sports or activities start to have a greater interest than the one that you are
currently involved in (conflict or interest) so you drop out (sport specific vs. sport
general dropouts)
a. General  had a bad experience in one thing and never do another one
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