Kinesiology 1088A/B Lecture Notes - Team Unity

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November 7th
Incentive Motivation
Definition: the value you attached to the possible outcomes (goals) available to
participants in sports and physical activity = REASONS WHY WE PARTICIPATE
- Anticipate satisfaction and enjoyment from participation
- Expectancies confirmed (or not) through actual experience which influences
continued participation
Researched topic in two ways
a) identify main incentives that influence choice, persistence, and effort of
b) Identify the reasons why participants drop out of an activity
General findings
1. Each individual has his/her own unique reasons for participation each
team member has his/her own incentives
2. There are usually multiple motives operating at various strengths at any one
3. The most Dominant motives that have been identified are:
a. Affiliation (make or be with friends)
b. Excellence (skill development to the highest level)
c. Excitement/Stress (thrill seeking)
d. Success (winning) and Status (recognition)
e. Fitness and energy release
4. Weaker but still present as distinct motives ae:
a. Independence (able to do on own)
b. Power (control over others)
c. Aggression (intimidation)
d. Influence of other (parents, peers, friends)
5. There are no differences observed in incentive motivation when analyzed for
a. Age
b. Gender
c. Type of sport
d. Culture
NOTE: Having fun is often cited as a motive but, it is suggested that the “FUN” is
really the result of other incentive motive fulfillment
6. The reasons for discontinuing in an activity are also multiple and complex
i.e. failure to achieve satisfaction of one or more of the primary incentives is
weighted against those that have been attained
7. Other sports or activities start to have a greater interest than the one that
you are currently involved in (conflict of interest) so you drop out (sport-
specific vs. sport-general dropouts)
8. The negative reasons for dropping out of activity are
a. Lack of ability (failure to improve skills)
b. Lack of success (winning)
c. Lack of playing time
d. Lack of enjoyment
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