Kinesiology 2250A/B Lecture Notes - Lecture 7: Naming Rights, Profit Maximization, Monopsony
8 Dec 2017
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Document Summary
Stadium on campus that went from public space to being privatized. Now a commodity, temporarily using someone else"s space. 2 commodities: the stadium itself, and the athletic performance once inside. Research issue: a very large segment of , though not all, sports experiences allow us to define sportrs as an "economic resource" To understand sport behaviour we examine ways that societal institutions shape, and are shaped, by sports and p. a. Societal institution: persistent patterns of behaviour and accompanying forms of organizing and regulation. Law: violence in hockey, education, government policy, economics, media. System of: production, distribution (exchange) commodities, consumption. Issues: power relationships in economic systems, systems of ownership (efficient) use of (limited) resources. Historical overview: commercial sports - spectator sports: market economy. Large, densely populated cities: people who have time, money, transportation, and media access. Large amounts of capital: culture emphasizing consumption and material status symbols.
