Media, Information and Technoculture 2153A/B Lecture Notes - Lecture 2: Edward Bernays, J. Walter Thompson, Sigmund Freud
9 Feb 2017
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Document Summary
Fashion - what is the latest thing that defines who we are. Changes in production processes, patterns of labour, relationship of production goods. Production of goods/facilitating conditions for mass consumption/avoiding crises of capitalism. Consumption through the path to democracy and nationhood, citizenship through advertising. Human element completely gone, becoming machine like. Dehumanizing aspect of ones behaviour that you are not in control of. Create legitimacy for advertising work esp. after patent medicine debacle. Specialized agency functions: account management, media research and buying, creative work, market research: people in charge of the consumer and the buyer. Communications media: news, radio, and later, television. Representative of the people and democracy: spokes people for the masses. Creatives were homogenous: male, white, college educated, cultured, wealthy (top 10% income: highly well known and they knew this, men in charge and women as the secretary. Dynamics of agency life: precarious, demanding, high commitment, restricting of creative freedom.
