Media, Information and Technoculture 2153A/B Lecture Notes - Lecture 4: Pierre Bourdieu, Capitalist Realism, Frankfurt School

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2153A/B
• Professor: Andrea Benoit

Document Summary

Mcfall: uses history to show the interrelationship of culture and economy. Despite presumed separation frankfurt school: culture industry commodified, exemplified by advertising. Examples: ad art and art world (rockwell); ad copy and literary world. Ad(cid:448)ertisi(cid:374)g as (cid:862)capitalist ealis(cid:373)(cid:863): ad(cid:448)ertisi(cid:374)g represe(cid:374)ts (cid:862)life as it should (cid:271)e;(cid:863) play o(cid:374) (cid:862)so(cid:272)ialist realis(cid:373)(cid:863) a(cid:374)d o(cid:448)iet art (cid:373)o(cid:448)e(cid:373)e(cid:374)t (mi(cid:272)hael (cid:272)hudso(cid:374), advertising, the uneasy. Persuasion: capitalist realism portraying on socialist realism, portrays the way that we want life to look like. Pierre bourdieu saw the rise of a new class in france between the working class and the bourgeoisie, on he called petit bourgeoisie. Within this class arose a new set of occupations that mediated taste between producers and consumers: advertising, pr, and cultural industries. The cultural intermediary: mediates between producers and consumers by defining what"s cool or counts as good taste within the marketplace. Uses aesthetic, style based cultural knowledges in order to pursue advertising"s instrumental, economic gains, more effectively.