Media, Information and Technoculture 3207F/G Lecture Notes - Lecture 3: Infomercial, Slacker, Consumerism
23 Nov 2017
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Document Summary
Cradle-to-grave marketing the 0-3 range represents a huge market. There(cid:495)s a new mom in town gregory thomas (cid:494)getting around gatekeeper(cid:495) wanting to get around the person protecting the child. Previously: there was always the understanding that an adult was nearby (dual target advertising more common) Because of star wars the toy business was driven by entertainment media. Train example: (cid:498)for my son, the gift that makes me a boy again: Star wars changes this marked a permanent change in the toy industry marketers were. Previously - nostalgia becomes a way of strengthening the bond between parent and child: makes you want to play with your child in a nostalgic way actively seeking to separate the child from the parent in play. It was about buying together, and then the kid goes to play on their own without mom and dad: toys of the 70s and 80s were foreign to parents (no more exploitation of nostalgia)
