Media, Information and Technoculture 2153A/B Lecture Notes - Lecture 4: Anders Behring Breivik, Mass Media, Culture Industry
2 Feb 2018
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Clarification for subsumption: taking something existing and changing it according to the demands of capitalism production, pre-existing before capitalism and or outside of capitalism. Internet and the web focused on audiences as individuals. Audience involvement: audiences can participate in the entertainment commodity in various ways, voting your favourite america"s got talent contestant, prosumer - producing and consuming, audience involvement which is peak, instagram, virtually any social media, virtual gaming. Audience as a rating point - might come up on exam. What are your preferences: spending, studying audiences ability to generate revenue. Audience segmentation: audiences are never on mutual categories, audiences differ geographically, demographically, psychographic, and behaviourally, most common demographic which watches television is 18-34 year old men (this was a few years ago) Personalization: segmentation towards a singular unique individual, from knowing a group of customers to knowing you personally.
